Virtual and augmented reality technologies have the potential to benefit to multiple industries. This market snapshot focuses on current consumer engagement trends and strategies to boost adoption beyond the early-adopter phase.

Topics

• Consumer familiarity and comfort with VR and AR technologies
• Key strategies to increase adoption
• VR and AR innovations that could erase the distinction between device and content
• Market opportunities for AR apps and live VR content
• Use Cases for Gaming, Digital Media, Health, Life Events, Social Interaction, Marketing, and Education