"" articles

Parks Associates team was at CES 2023 and research analyst, Ryan Hulla, shares his industry insights and takeaways.  Ryan recently graduated with a PhD in experimental psychology from the University of Texas at Arlington. He also holds a Master of Science in Psychology from the University of Texas at Arlington and two bachelor’s degrees from Texas A&M University – Corpus Christi. Prior to joining Parks Associates, Ryan worked as a Researcher at the University of Texas...

Nearly nine in ten US households (87 per cent) subscribe to at least one streaming service, while almost two-thirds (63 per cent) own a smart TV, according to research by Parks Associates . “Sport media rights holders want to get games in front of as many eyes as possible,” said Jennifer Kent, vice president of research at Parks Associates .   “The audience reach of online-only and streaming services is enormous. To compete with the digital titans,...

Parks Associates notes brands like Roku have drastically changed how consumers interpret the functionality a TV should provide. Just coming in off CES 2023, Parks Associates released a fresh batch of research showcasing just how prominent smart TVs and streaming services have become in the home. The research also investigates consumer buying patterns and how manufacturers have responded to these changes. Parks Associates even names Roku as being one of the big names...

DALLAS, Jan. 18, 2023 /PRNewswire/ -- Parks Associates' latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow: Smartphones are present in 87% of US internet households. Smart TVs are now in 63% of internet households. 38% of US Internet households own at least one smart home device, like a smart thermostat, smart door lock, video...

Parks Associates team was at CES 2023 and research analyst, Sarah Lee, reports back with industry insights and takeaways.  Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics. Sarah earned her Ph.D. in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier...

Parks Associates research finds that since 2016, the average number of connected devices has almost doubled - rising from 9 per household in 2016 to 16 per household in 2022. These devices comprise a mix of smart health, smart home, and computing and entertainment products. Products are located in many areas of the home, with many smart home products such as IP cameras deployed to the edge of the network and smart TVs occupying multiple rooms of the household. The return of the home...

Per a recent report by Parks Associates , Netflix has been surpassed by Amazon prime video in terms of its subscriber base in the United States. From the article, "Netflix (NFLX) Gears Up for Q4 Earnings: What's in the Cards?," by Zacks Equity Research for Zacks.

Parks Associates team was at CES 2023 and Jennifer Kent, VP of research, reports back on exclusive industry insights and takeaways.  Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey...