Press Releases

Thursday, June 01, 2023

47% churn rate for video streaming services means constant shifting strategies to acquire subscribers

International market research firm announces sixth annual Future of Video will be hosted Nov 14-16 in Marina del Rey, CA

Market research firm Parks Associates today announced the topics for its sixth annual Future of Video, hosted at the Marina del Rey Marriott in Marina del Rey, CA, November 14-16, 2023. Future of Video sponsors include Rapid Response Monitoring and FPT Software.

Parks Associates, recognized as the leading authority in media and entertainment research, more

Thursday, May 25, 2023

New Security Monitoring Standard Paves the Way for More Accurate and Timely Information for Emergency Responders and 911 Providers

Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges

Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with UbietyTechnologies, that examines a significant problem facing the security industry- false alarms- including the costs more

Wednesday, May 24, 2023

Majority of property owners and managers cite appeal of smart door locks

Gating Access: Challenges in Multifamily Properties white paper examines access control adoption in multifamily housing

At its 27th annual CONNECTIONS™ Conference today, Parks Associates released the white paper "Gating Access: Challenges in Multifamily Properties," in partnership with research sponsor Nimbio, analyzing the current state of access control adoption in the US multifamily housing market. At least 70% of multifamily property managers and owners are interest more

Thursday, May 18, 2023

72% of smart home product owners are concerned with personal data security

New research in partnership with Iris® Powered by Generali addresses growing trust concerns for data privacy and security in the connected home

Parks Associates’ new research white paper Data Privacy and Security in the Connected Home, developed in partnership with Iris® Powered by Generali (“Iris”), a B2B2C global identity and cyber protection provider, highlights the risks posed by internet-connected devices, consumers’ perceptions of these risks, and the role smart home p more

Tuesday, May 16, 2023

AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions

86% of consumers reported at least one AI feature as important to their purchase decision for a smart video doorbell or camera

Parks Associates new whitepaper, Face Recognition and the Smart Home: Applications, Demand, and Innovation, developed in partnership with Xailient, examines new solutions enabling face recognition in security solutions and the benefits emerging from their integration into the smart home. The research firm reports that 86% of consumers reported at lea more

Friday, May 12, 2023

Net promoter scores (NPS) for Home Service Providers Drop at Year-End 2022

27th annual CONNECTIONS, co-located with Connected Health Summit, in Texas, May 23-25, addresses growth of home technologies and new demands from consumers

Parks Associates’ latest research on NPS (Net Promoter Scores) shows the scores for all service providers dropped at year-end 2022, including mobile, traditional pay-TV, streaming pay-TV, home internet, and home security services. Parks Associates will bring together hundreds of tech executives at its 27th annual CONNECTI more

Thursday, May 11, 2023

More than 60% of households planning to buy a smart watch or fitness tracker are willing to pay more for health related wearable features

Parks Associates’ tenth annual Connected Health Summit addresses consumer choice and role of tech in future of healthcare care

Parks Associates will bring together industry tech leaders May 23-25 for its tenth annual Connected Health Summit: Consumer Engagement and Innovation to address the role of advanced tech in the future of healthcare. The research firm recently released new consumer data showing that over 60% of smart watch / fitness tracker intenders report a willingn more

Friday, May 05, 2023

Smart watch adoption jumps from 30% in 2022 to 35% in 2023

Parks Associates addresses health and home technologies at Connected Health Summit

Parks Associates’ latest research shows 56% of US internet households now own a connected health device, a 21-point increase since 2016, with smart watch adoption reaching 35% in 2023. The research firm is hosting the ninth annual Connected Health Summit, co-located with CONNECTIONS™: The Premier Connected Home Conference on May 23-25 at the Omni Frisco Hotel, to address the latest advancement more

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