In The NewsThursday, June 01, 2023Parks: Most New Streaming Video Subs Use Bundle, Third-Party Aggregator Options  As the growth of consumers subscribing to streaming VOD services slows, how new users subscribe to a platform is changing. No longer are consumers primarily subscribing through the service’s app or website directly. The trend now involves access through third-party service aggregators such as Roku and Amazon Prime Channels or via bundled offerings, according to new data from Parks Associates.
The Dallas-based research firm reports that now only 37% of households subscr ...read more
Tuesday, May 16, 2023beIN SPORTS and DAZN team up to battle illegal streams  DAZN and beIN SPORTS are supporting a new worldwide task force with the mission to combat illegal streams of sports. Piracy of soccer streaming is a major issue for streaming services, such as beIN SPORTS and DAZN. A Parks Associates estimate put the cost of piracy at $113 billion for streaming services by 2027.
According to the Financial Times, this task force has the goal of identifying and targeting sports piracy operations. Then, it will use policing and related or ...read more
Tuesday, May 16, 2023Telly Offers Half-Million Free 55-Inch 4K TVs, Advertisers To Pick Up Tab  Telly will help streaming companies afford the content they need and want through an always-on ad experience, observed Elizabeth Parks, president and CMO of Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“We project that the number of households using ad-supported streaming services will grow from about 37 million households in 2022 to 52 million in 2027, a compound annual growth rate of 6.7%, ...read more
Monday, May 15, 2023Study: Rural Viewers Love Their Local TV Channels More Than Ever
From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk. Wednesday, April 19, 2023Streaming services to lose $113 billion by 2027 due to piracy  Streaming services are projected to lose out on hundreds of billions of dollars as a result of piracy over the next five years. A new study shows that pirating websites and password sharing could cost providers upwards of $100 billion in that relatively short time span.
Parks Associates, a market research and consulting company, analyzed piracy threats and the ensuing development of anti-piracy techniques. A number of video media companies, including Netflix, are takin ...read more
Wednesday, April 19, 2023Piracy Could Result in $113 Billion Loss for Streaming Services by 2027  Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.
By 2027, there is a projected loss of $113 billion for streaming video providers serving U.S. customers due to content theft, according to a report from research firm Parks Associates.
Parks’ latest forecast reveals piracy rates for U.S. streaming services in film and television programming will increase from 22% in 2022 to 24.5% i ...read more
Monday, April 17, 2023Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart
From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI. Monday, April 17, 2023Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart
“Consumer subscriptions are largely driven by content, and streaming services are investing heavily on archive and rer ...read more
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Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.
