Research

Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges

Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with UbietyTechnologies, that examines a significant problem facing the security industry- false alarms- including the costs ...read more

Gating Access: Challenges in Multifamily Properties white paper examines access control adoption in multifamily housing

At its 27^th annual CONNECTIONS™ Conference today, Parks Associates released the white paper "Gating Access: Challenges in Multifamily Properties," in partnership with research sponsor Nimbio, analyzing the current state of access control adoption in the US multifamily housing market. At least 70% of multifamily property managers and owners are interest ...read more

New research in partnership with Iris® Powered by Generali addresses growing trust concerns for data privacy and security in the connected home

Parks Associates’ new research white paper Data Privacy and Security in the Connected Home, developed in partnership with Iris® Powered by Generali (“Iris”), a B2B2C global identity and cyber protection provider, highlights the risks posed by internet-connected devices, consumers’ perceptions of these risks, and the role smart home p ...read more

86% of consumers reported at least one AI feature as important to their purchase decision for a smart video doorbell or camera

Parks Associates new whitepaper, Face Recognition and the Smart Home: Applications, Demand, and Innovation, developed in partnership with Xailient, examines new solutions enabling face recognition in security solutions and the benefits emerging from their integration into the smart home. The research firm reports that 86% of consumers reported at lea ...read more

52% of households report they do more online shopping now than before 2020

Parks Associates, a leading market research and consulting company, will address the growing online threats against consumers as their use of connected devices and services continues to grow, increasing their reliance on connectivity. In partnership with F-Secure, the research firm will host the webinar “Protecting the Connected Consumer: Role of Data Security” on Thursday, April 27, at 11 AM CT.

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GE Appliances research features challenges of staffing and labor shortages in the multifamily market

Parks Associates today announced new research in partnership with GE Appliances revealing that staffing shortages and overall labor pressures have had an outsized impact on the multifamily market. The research found 24% of property owners and managers report being understaffed for maintenance operations and almost half report difficulty both retaining and hiring staff. In add ...read more

Usage of free and paid music services also increasing in post-pandemic world

New research from Parks Associates shows that 80-85 million US consumers ages 18 and older report they listen to a podcast for at least one hour each week. The research study, Podcasting: An Exploding Market,examines the impact of the rapid growth in the podcast market, including household audio equipment adoption, consumer behaviors across various platforms and genres, and crossover effects with co ...read more

New report Streaming Piracy Market & Ecosystem Strategies addresses piracy for digital media and streaming services

At NAB this week, Parks Associates announced by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. The international research firm’s latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22% in 2022 to 24.5% in 2027. ...read more