Thursday, May 25, 2023

New Security Monitoring Standard Paves the Way for More Accurate and Timely Information for Emergency Responders and 911 Providers

Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges

Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with UbietyTechnologies, that examines a significant problem facing the security industry- false alarms- including the costs more

Wednesday, May 24, 2023

Majority of property owners and managers cite appeal of smart door locks

Gating Access: Challenges in Multifamily Properties white paper examines access control adoption in multifamily housing

At its 27th annual CONNECTIONS™ Conference today, Parks Associates released the white paper "Gating Access: Challenges in Multifamily Properties," in partnership with research sponsor Nimbio, analyzing the current state of access control adoption in the US multifamily housing market. At least 70% of multifamily property managers and owners are interest more

Thursday, May 18, 2023

72% of smart home product owners are concerned with personal data security

New research in partnership with Iris® Powered by Generali addresses growing trust concerns for data privacy and security in the connected home

Parks Associates’ new research white paper Data Privacy and Security in the Connected Home, developed in partnership with Iris® Powered by Generali (“Iris”), a B2B2C global identity and cyber protection provider, highlights the risks posed by internet-connected devices, consumers’ perceptions of these risks, and the role smart home p more

Tuesday, May 16, 2023

AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions

86% of consumers reported at least one AI feature as important to their purchase decision for a smart video doorbell or camera

Parks Associates new whitepaper, Face Recognition and the Smart Home: Applications, Demand, and Innovation, developed in partnership with Xailient, examines new solutions enabling face recognition in security solutions and the benefits emerging from their integration into the smart home. The research firm reports that 86% of consumers reported at lea more

Wednesday, April 26, 2023

Parks Associates and F-Secure Address Consumer Data Security and Protection Against Threats

52% of households report they do more online shopping now than before 2020

Parks Associates, a leading market research and consulting company, will address the growing online threats against consumers as their use of connected devices and services continues to grow, increasing their reliance on connectivity. In partnership with F-Secure, the research firm will host the webinar “Protecting the Connected Consumer: Role of Data Security” on Thursday, April 27, at 11 AM CT. more

Tuesday, April 25, 2023

Nearly a Quarter of Property Owners and Managers Report Being Understaffed for Maintenance Operations

GE Appliances research features challenges of staffing and labor shortages in the multifamily market

Parks Associates today announced new research in partnership with GE Appliances revealing that staffing shortages and overall labor pressures have had an outsized impact on the multifamily market. The research found 24% of property owners and managers report being understaffed for maintenance operations and almost half report difficulty both retaining and hiring staff. In add more

Thursday, April 20, 2023

80-85 million US consumers listen to podcasts at least one hour per week

Usage of free and paid music services also increasing in post-pandemic world

New research from Parks Associates shows that 80-85 million US consumers ages 18 and older report they listen to a podcast for at least one hour each week. The research study, Podcasting: An Exploding Market,examines the impact of the rapid growth in the podcast market, including household audio equipment adoption, consumer behaviors across various platforms and genres, and crossover effects with co more

Tuesday, April 18, 2023

Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market

New report Streaming Piracy Market & Ecosystem Strategies addresses piracy for digital media and streaming services

At NAB this week, Parks Associates announced by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. The international research firm’s latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22% in 2022 to 24.5% in 2027. more

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