Access and Entertainment

Tuesday, April 18, 2023

Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market

New report Streaming Piracy Market & Ecosystem Strategies addresses piracy for digital media and streaming services

At NAB this week, Parks Associates announced by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. The international research firm’s latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22% in 2022 to 24.5% in 2027. more

Wednesday, April 05, 2023

Consumer spending on video streaming services drops 25% to $69/month from high of $90 a month in 2021

Free webinar includes a preview of the new online version of the firm’s OTT Video Market Tracker research service

Parks Associates’ latest research shows a significant drop in consumer spending for streaming video services. US internet households report spending $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, although the market remains saturated with 87% of US internet households having at least one streaming service.

Parks Associates will demo its n more

Tuesday, April 04, 2023

Lean-in interactive solutions help ground 32M OTT video “service hopping” households

New white paper developed in partnership with Adeia examines the role of interactive services to improve subscriber engagement in a highly saturated US video streaming market

Parks Associates today released the white paper Leaning In: Engaging Viewers with Interactive Video, in partnership with Adeia. The paper explores how the changing streaming services landscape is creating new opportunities for interactive video to better engage with the current generation of viewers. Pa more

Tuesday, March 28, 2023

87% of US internet homes have at least one streaming video subscription

Parks Associates to unveil latest streaming video market insights and new online tracker tool in upcoming research webinar

Parks Associates is hosting a special webinar on Wednesday, April 5, at 10:30 am CT (11:30 am ET), featuring an exclusive sneak peek at the company’s new and improved OTT Video Market Tracker online service. The firm tracked 354 independent OTT services in the United States in 2022, with 87% of US internet households having at least one OTT subscription more

Wednesday, February 08, 2023

Subscribers who get five or more value-added services give their service provider a net promoter score of +60

 New whitepaper in partnership with Calix addresses the role of managed services and support for the smart home 

A new Parks Associates whitepaper, Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience, reports NPS (net promoter score) for service providers increases substantially as their subscribers add more value-added services (VAS), including managed services, going from -10 NPS among users with no VAS to more than +60 NPS among households with five more

Thursday, January 26, 2023

Vision-based technology can help improve the connected device experience as smart-TV adoption hits 63% of US internet households

New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction 

Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases more

Monday, January 23, 2023

92% of US internet households use Wi-Fi at home, and more than one-fourth value service quality over price

Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than more

Friday, January 13, 2023

Following CES®, Parks Associates highlights new research showing 63% of US internet households own a smart TV and 87% subscribe to at least one streaming services

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an more

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