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YouTube TV has the added perk of allowing viewers to comment in real-time, something that’s been a nifty feature when MLB games stream for free via YouTube.   “Interactivity in TV, especially live content, is becoming very popular,” Elizabeth Parks , president and CMO of Parks Associates , told IndieWire. “Many video viewers now have tried co-viewing, and there will be a substantial increase in the interaction specific to leagues, players, specific teams —...

77% of property managers and building owners report increased rental rates because of installing smart home device on property Parks Associates today announced the topics and call for papers for its inaugural event, Smart Spaces: Apartments, Hospitality, and Community Living, being held in-person on April 17-18 at the Hilton Granite in Plano, Texas, and virtually July 20, October 5, and November 30. The firm’s latest research on tech innovations and deployment in the...

Annual executive research conference addresses service-driven market for connected home, analyzing business models, use cases, and innovations in emerging consumer technologies and services Parks Associates today announced the topics and call for papers for the 27 th annual CONNECTIONS™: The Premier Connected Home Conference , hosted in-person May 23-25 at the Omni Hotel in Frisco, Texas, with virtual sessions on March 2, July 20, and October 5. The research firm will...

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent  Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.   “Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services,” says Frank Saldaña , research analyst, Parks Associates.  “Our...

New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success , reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive...

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media , December 12-14 in LA at the Marina Del Ray Marriot. The in-person conference features the panel session, "Sports Media Rights: Deep Pockets and Big Money," which examines the shift of sports media rights to streaming services and its influence on traditional broadcast television. Ahead of the session, panel...

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual  Future of Video: OTT, Pay TV and Digital Media , December 12-14 in LA at the Marina Del Ray Marriot t. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO, Future of Video addresses the...

New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy , reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy...