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Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.
Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire...
Forty-four percent. That’s how many Americans, according to Chris White , an analyst at Parks Associates , monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging in some form of energy management with the remaining 56% either unaware of those solutions or simply unwilling to engage in monitoring themselves.
It may be easy to write off recent interest in energy management as a craze spurred by the Inflation Reduction...
Future of Video research workshop addresses growth in OTT video consumption
Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media , December 12-14 at the Marina del Rey Marriott , begins on Monday with the pre-show research workshop “OTT Market & New Era of Video Consumption.” The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new...
While security has remained a key driver for smart home adoption, energy is rapidly becoming more popular. The big news of the day is the announcement of NRG Energy acquiring Vivint Smart Home for $2.8 Billion - with a focus on bundling and cross selling security and energy management services.
Parks Associates recent consumer research suggests that consumers are growing more concerned about their energy costs and more aware of the environmental impact of their energy choices....
While the aforementioned shift in viewing time is a concern, it's not exactly surprising in light of the shift seen among the industry's paying customers...at least domestically. Research outfit Parks Associates reports that for the first time ever within the United States, there are now more paying Amazon (AMZN -0.98%) Prime customers than Netflix customers.
Take the report with a small grain of salt. Netflix only discloses customer counts for the U.S. and...
“Especially the leaders are transitioning from trying to build the most market share and the biggest customer base they can to more of a focus on profitability,” said Jennifer Kent , VP of research at Parks Associates .
She said niche content companies like Britbox or Crunchyroll might have an easier time turning a profit. But most of the bigger platforms are having trouble. Netflix recently claimed it’s the only large-scale streaming company making money....
New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services
A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content , finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service...
"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development this year. Netflix, usually the No. 1 service, has moved to No. 2. Now, Amazon Prime is the reigning champ, at least in the States; Netflix continues to dominate globally (with more than 223 million subscribers)."
From the article, "This week’s TV: Amazon...
