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Telly will help streaming companies afford the content they need and want through an always-on ad experience, observed Elizabeth Parks , president and CMO of Parks Associates , a market research and consulting company specializing in consumer technology products, in Addison, Texas.   “We project that the number of households using ad-supported streaming services will grow from about 37 million households in 2022 to 52 million in 2027, a compound annual growth rate of...

In today's fast-paced world of streaming and digital content,: providing affordable and engaging content to viewers is a common challenge for advertisers and streaming companies. New entrant Telly, a startup from executives at Pluto, aims to address the needs of the advertising market while promising an interactive experience for consumers through its innovative hardware. Telly is helping streaming companies afford the content they need through an always-on ad experience and through...

Validic Inc. , a digital health and personalized care company, has acquired the assets of Trapollo LLC, a connected health and device logistics provider. This acquisition positions Validic as the best company to bring personalized healthcare to patients and clinicians. Validic's  healthcare application integrates health data collected remotely from the largest health Internet of Things (IoT) platform, allowing healthcare organizations to personalize chronic condition...

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so. From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.

27th annual CONNECTIONS, co-located with Connected Health Summit, in Texas, May 23-25, addresses growth of home technologies and new demands from consumers Parks Associates’ latest research on NPS (Net Promoter Scores) shows the scores for all service providers dropped at year-end 2022, including mobile, traditional pay-TV, streaming pay-TV, home internet, and home security services. Parks Associates will bring together hundreds of tech executives at its 27th annual...

Tuya is participating as an event sponsor for CONNECTIONS™ 2023. CONNECTIONS™ : The Premier Connected Home Conference, hosted by Parks Associates, taking place over the dates of May 23 – 25, in Frisco, TX. CONNECTIONS™ 2023 features an in-person conference May 23-25, 2023, with virtual sessions on July 20 and and October 5, focusing on the smart home market, home security, and new services for the home. Tuya Inc. is a global leading IoT cloud development...

Parks Associates’ tenth annual Connected Health Summit addresses consumer choice and role of tech in future of healthcare care Parks Associates will bring together industry tech leaders May 23-25 for its tenth annual Connected Health Summit: Consumer Engagement and Innovation to address the role of advanced tech in the future of healthcare. The research firm recently released new consumer data showing that over 60% of smart watch / fitness tracker intenders report a...

Parks Associates is excited to announce the 2023 sponsors for the  CONNECTIONS™ Conference, including Calix , Cox Communities , Nice Group NA , Ubiety , Alarm.com , Bitdefender , Connectivity Standards Alliance , Johnson Controls , Origin AI , Rapid Response Monitoring , Cooktop Safety , iolo , Kwikset , Schneider Electric , Xailient , GadgEon , Ivani , Midea , Nimbio and Becklar . The executive research conference includes presentations from Parks...