"broadband" articles

A video service seeking to maximize its available market, reach, and related revenue potential needs to support a variety of device types and platforms. Beyond simple maximization of the available market, Parks Associates data suggests that broad multiplatform support is a necessity for video services in the current consumer video consumption climate. Our consumer data shows that 39% of broadband households watch video using all platforms: TVs and TV-connected devices, mobile devices,...

Despite slow and steady growth of the smart home, issues related to perceived weak value proposition still top the list of purchase inhibitors for smart home devices. Now, 37% of US internet households have a smart home device with smart doorbells topping the list at 15% adoption. Smart light bulbs, networked cameras, and smart thermostats are the next highest adopted smart home devices according to ongoing Parks Associates quarterly research of 10,000 internet households. Parks...

IoT adoption is growing across the world. This includes not just consumer smart home device adoption, but IoT deployments in industrial and business settings. IoT sensors and devices capture data and perform tasks, communicating over IP and other protocols with cloud or local systems to create intelligent systems and enable automation. These solutions support a wide variety of use cases, enabling more functionality while saving companies money and increasing revenue opportunities....

As the smart home industry looks to extend beyond early adopters and general tech enthusiasts, integrations and partnerships are critical for smart home products to move to mass-market adoption. As of Q4 2021, 37% of US broadband households own a smart home device and smart home device-owning households now own an average of eight devices in their home. The smart home ultimately starts at the front door, with devices like smart door locks, smart garage door openers, networked...

New technologies are becoming available to consumers through innovative connected devices in the home. Multiple brands have released new connected products geared at improving convenience and helping consumers monitor and address daily living challenges. While consumers are interested in leveraging the benefits of new connected products, fears and concerns about choosing the right product can inhibit adoption.  Purchase consultation services can help consumers sort through the...

The gaming industry is in the midst of a transition towards greater multiplatform play and greater dependence on recurring subscription service revenue. The increasingly mobile connected consumer fuels the momentum behind mobile gaming. Consumer interest in multiplayer gaming, particularly on PC and gaming consoles, continues to be healthy. Game industry competitors are investing in growing their services revenue as consumers find subscription access to multiplayer capabilities, game...

COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many people, unwilling to risk exposure to COVID-19, have avoided circumstances where an installation or repair technician would enter their home. This cramped growth for traditional security systems also heightens the willingness to acquire self-install security systems. Countering this...

  COVID-19 did inhibit security dealer sales greatly in 2020, but they have adapted quickly, developing remote tools and providing customer reassurances. Sales began to rebound in 2021 and smart home device sales increased significantly. While DIY installation options have helped expand the adoption of home security systems, security dealers still dominate the purchase channel. Parks Associates latest research shows the majority of broadband households continue to...