"broadband" articles

Over the past decade, a growing percentage of US are connected to the internet, but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only”, connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts.  Fiber, fixed wireless buildouts set the stage for a Gigabit world. Accelerated by the pandemic, consumer...

Parks Associates’ research reveals 88% of US households currently have some type of broadband service. Consumers’ dependency on good, reliable, and speedy broadband service cannot be overstated. Broadband access has become an essential element in enhancing people’s lives throughout the globe. Wi-Fi challenges in the typical home are many. Cybersecurity threats, mainly hacking, have become commonplace and are often not identified until a breach occurs. Once restricted...

The connected home market is ripe with opportunity. Consumers now have an average of 15 connected devices in their homes, and 37% of US broadband households own at least one smart home device. Smart home, connected health, and connected entertainment products provide an increased level of convenience for consumers through home automation and home security applications, energy management and energy efficiency services, new video distribution options through various...

Energy management programs and smart energy solutions can deliver immediate cost benefits to consumers, but the energy industry has generally been unable to find solutions that trigger widespread engagement among their customer base. Utilities have tried different strategies over the years to engage consumers, including a range of energy efficiency (EE) programs that leverage smart thermostats and smart meter data to deliver energy and cost savings. Despite these efforts, a large...

There’s been an ongoing shift by the local news industry towards taking advantage of OTT/streaming opportunities when it comes to distribution and reach. It recently started gaining critical mass in 2020 and particularly during 2021 as streaming became normative and even a necessity for information dissemination. Pay-TV subscribers are much less likely to own and use a TV antenna than non-subscribers. As of Q3 2021, Parks Associates’ consumer survey of 10,000 US internet...

These research insights are written by Jennifer Kent, Vice President of Research, Parks Associates. We welcome all feedback on our research data and market perspective. ADT and Ford recently announced a partnership to form a new company, Canopy. The new joint venture will bring together ADT’s professional security monitoring and Ford’s AI-driven camera technology to provide customers with safety for their vehicles. Canopy will employ multi-sensor security systems with...

Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.  Work and home continue to blur , resulting in new and ongoing investments in technology solutions. Healthcare services...

The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services. Parks Associates notes the 2021 Top 10 OTT List shows the first change in...