"Whitepaper" articles

Parks Associates' new white paper, The Opportunity for National Brands in SMB Technical Support Services , developed for PlumChoice , addresses key trends emerging from SMB support offerings: SMB IT expenses; future spending; remote access services; and market opportunities for service providers and other players. Details the current state and future potential of national technical support services in the SMB market: • There are roughly 5.7 million U.S. businesses with...

U.S. 65+ population will increase by 48% in 2005-2020. The oldest age group (85+) will increase by 43%. In the next five years, technology's role in improving wellness and independent living will expand, creating business opportunities for aspiring entrepreneurs and established companies. In this whitepaper , Parks Associates' analyst Harry Wang provides perspectives on the U.S. independent/assisted living industry:

More than 8 billion devices will be connected on the home network by year-end 2015. The multitude of components in the digital home forces Service Providers to undertake new roles in the digital home. This white paper details the steps broadband, television, communications, and wireless service providers can take to win the race to serve the digital home. Parks Associates will discuss service provider strategies in-depth in the upcoming conference CONNECTIONS™ Europe : Cloud...

IBM recently released a new white paper, The Connected Consumer Challenge: Extending the Electronics Experience through Services . Today’s electronics consumers expect much more than quality devices – they demand a quality experience. Their interest has shifted from the device itself to what they can do with the device. Electronics companies need to capitalize on this trend by offering not only advanced technology via products, but also services designed to enhance the...

Can you quantify market demand for your plan? Parks Associates can! Leverage our expertise to size and assess your target market accurately. For over 25 years, Parks Associates has assisted companies with their custom research needs, providing focus groups, quantitative surveys, competitive assessment, and market sizing/forecasts. Core Research Areas -- Access & Entertainment Services -- Advertising --    Connected Home Sys. & Services --...

Parks Associates recently released a new whitepaper, U.S. Consumer Attitudes on In-Home Mobile Services and Femtocells. The consumer research and analysis described in this whitepaper were commissioned by the Femto Forum on behalf of its members. The Femto Forum is a not-for-profit membership organization founded in 2007 to promote femtocell deployment worldwide. Femtocells are small cellular base stations that improve in-building signal coverage by integrating...

The user interface (UI) has emerged as a key factor in the success of the connected home. This new white paper by Parks Associates examines its evolving role as consumer habits change and multiple connected devices enter the home. UIs must meet these challenges while also taking on new roles as platform mediator and new revenue source. Download this new white paper today.

Parks Associates has released a new white paper, " European Mobile Market: Beyond Price-based Strategies ." This new white paper examines challenges for mobile carriers in Europe and strategies to sustain ARPU and expand their base of postpaid users. * Regulations, Competition, and Churn * Evolving Beyond Price-based Strategies * Examples of New Strategies: Vodafone, Telefonica, T-Mobile, & Orange The Road Ahead - Evolution of Carrier...