"cord cutting" articles

Cable companies prefer very much to avoid the term “cord cutters” when describing recent subscriber sheds. Comcast attributes the bulk of its 622,000 subscribers lost in the first nine months of 2010 - 275,000 of which departed in 3Q alone, to the economic downturn and the expiration of lower priced promotional packages. Time Warner also cited the economy, as well as a migration by some users to satellite TV services, as the principle cause of its 155,000 lost subscribers in 3Q 2010...

Here are a couple of news items that show both sides of the potential "cord-cutting" story. First, Netflix is reported to be trialing a streaming-only plan, costing $7.99 a month. Or, is it $ 8.99 a month ? At the same time, the studios are taking a harder stance to the availability of ad-supported streams of television shows, reports the Associated Press. Broadcasters took a big step toward eliminating free TV shows on the Web after they blocked access to their...

CTAM just did a study and found that - despite the economic conditions - most people won't cut their cable cord anytime soon. We had posted similar findings in December.

Ad Age ran an interesting article today, Public Might Cut Cord on Landlines, Cable TV. The article posed the hypothetical question, “If you could keep only one thing out of a list that included your phone (home or mobile), your TV, or your computer and Internet connection, what would it be?” According to the article, the implications of the current economy and subsequent consumer cutbacks is on the minds of marketers, telecoms, ad agencies, and media companies. Verizon is...