"Whitepaper" articles

Google is entering the market for smart TV at a time where there is much indecision about the ideal technology solution. The market is searching for a solution that will benefit the TV manufacturer, content owners, and advertisers. This new white paper from Parks Associates looks at Google's strategy and the current market conditions for connected CE. Click here to download.

A new white paper from Parks Associates finds households with bundles and home network solutions supplied by their service provider are more satisfied with their broadband service and more receptive to value-added services. Broadband providers can achieve 15% higher customer satisfaction through connected home strategies that include service bundles and value-added services such as premium technical support. Broadband Services: The Turning Point , the new white paper from Parks...

Service providers are in a unique position to enter the e-Health space, which will grow to serve over seven million people in the U.S. and Europe by 2012, according to a new white paper from Parks Associates. These consumers range from seniors with chronic conditions to younger consumers who want to self-manage their personal health. e-Health Opportunities for Global Service Providers, released today on the research firm’s Website, outlines strategies and opportunities for service...

... White paper encourages service providers to use remote and automated digital home customer support solutions for cost savings and as tools to drive new services revenue. Broadband service providers will benefit significantly from the deployment of premium technical support services that not only contribute to cost savings but allow them to use analytics to better target additional value-added services revenue, a new white paper from Parks Associates reports. Parks Associates ,...