Parks Associates releases updated list of top 10 OTT video services in OTT Video Market Tracker

by Parks Associates | Nov. 1, 2016

IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV.

The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker.

The list shows Sling TV, Crunchyroll, Showtime, and Starz moving up or entering the list over the past year. It also shows MLB and WWE continuing to lead in sports-related OTT video services.

OTT Video Market Tracker uses multiple consumer surveys, network traffic data, and reported OTT video service provider information. The service includes an exhaustive analysis of market trends and profiles of the nearly 100 OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year documenting the following:

  • Service features, including content offered
  • Unique aspects and key service differentiators
  • Penetration and estimated subscribers, reported quarterly
  • Pricing and business models
  • Updates on existing players
  • Profiles and industry implications for new services, including analyst insights

Recent data from the OTT Tracker shows that 58% of U.S. broadband households have used at least one OTT video service in the past 30 days and more than 25% used two or more OTT video services during that time. The service also notes 59% of U.S. broadband households subscribe to an OTT video service subscription with a monthly fee.

If you are interested in Parks Associates’ OTT Video Market Tracker, contact [email protected].

Benefits of purchasing the service include:

  • Receive comprehensive tracking of the OTT video services industry
  • Discover new OTT video service players
  • Follow changes among existing OTT players
  • Obtain current updates and insights into industry trends and disruption

Further Reading:

16% of U.S. Broadband Households Subscribe to an OTT Sports Service
63% of NFL Game Pass users signed up through their pay-TV provider

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