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360 View: Entertainment Services in U.S. Broadband Households analyzes trends in broadband and pay-TV adoption. It analyzes the impact of over-the-top services as well as cord-cutting and cord-shaving on pay-TV services. It presents results based on Parks Associates’ video viewing segmentation, which reveals how trends vary between differing types of consumers. Finally, the 360 View assesses consumer demand for new pay-TV features.

Publish Date: 3Q 2015

Slides: 127

Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
Brett Sappington - Senior Research Director and Principal Analyst
David Mitchel - Research Analyst

Published by Parks Associates
© July 2015 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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Second-Screen Usage Patterns examines usage ...read more
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