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About the Research

Previous Research

Connected CE: Trends & Innovation (Q3/15)

The Market for 4K TVs (Q3/15)

Streaming Media Devices (Q2/15)

360 View: CE Adoption and Trends (Q2/15)

Smart Watch and Beyond: New Mobile Experiences (Q2/15)

Smart Watch: Extending the Mobile Experience (Q2/15)

Key Findings

Industry Insight

Recommendations

Smart Watches

Smart Watch Ownership (2014 - 2015)

Smart Watches Purchased in the Last 12 Months (2014 - 2015)

% of Devices Acquired as a Gift in 2014 (Q1/15)

Smart Watch: Average Price Paid (2013 - 2014)

Price Paid for Smart Watches (Q3/15)

Smart Watch Purchase Intentions (2014 - 2015)

Brand of Smart Watch Purchased (Q3/15)

Smart Watch: Top Five Brands Purchased in Year (2013 - 2015)

Wireless Headphones and Earbuds

Adoption of Wireless Headphones and Earbuds (2015)

% Using Wireless Headphones or Earbuds with Other Devices (Q3/15)

% Using Wireless Headphones or Earbuds with Common Devices by Age (Q3/15)

Wireless Headphones and Earbuds Activities (Q3/15)

Smartphone and Tablet Ownership (2009 - 2015)

Headphones and Earbuds Purchased in the Last 12 Months (2014 - 2015)

Purchase Intentions for Headphones and Earbuds (2014 - 2015)

Brand of Wireless Headphones Purchased (Q3/15)

Brand of Wireless Earbuds Purchased (Q3/15)

Price Paid for Wireless Headphones (Q3/15)

Price Paid for Wireless Earbuds (Q3/15)

Consideration of Multiple Models or Brands When Purchasing Wireless Headphones or Earbuds (Q3/15)

Reason for Considering Only One Model or Brand When Purchasing Wireless Headphones or Earbuds (Q3/15)

Reason for Purchasing Specific Model or Brand of Wireless Headphones or Earbuds (Q3/15)

Wearable Cameras and Camcorders:

Wearable Camera/Camcorder Ownership (Q3/15)

Wearable Cameras/Camcorders Purchased in the Last 12 Months (Q3/15)

Wearable Camera/Camcorder Purchase Intentions (Q3/15)

Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)

Brand of Wearable Cameras/Camcorders Purchased (Q3/15)

Consideration of Multiple Models or Brands When Purchasing Wearable Cameras/Camcorders (Q3/15)

Price Paid for Wearable Cameras/Camcorders (Q3/15)

Additional Research from Parks Associates

Publish Date: 4Q 2015

Slides: 59

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Authored By:
Barbara Kraus - Director of Research
Yilan Jiang - Senior Director of Consumer Analytics
Katherine Li - Data Analyst
David Mitchel - Research Analyst
John Barrett - Director of Consumer Analytics

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Published by Parks Associates
© January 2016

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.