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360 View: CE Adoption and Trends analyzes purchasing behavior for Internet-connected consumer electronics devices such as smartphones, tablets, streaming media devices, flat-panel TVs, and computers. It assesses the relative health of each product category and identifies the current winners in terms of market share. The report also analyzes the role of holiday shopping in annual CE purchases and other key purchase drivers.

Publish Date: 2Q 2015

Slides: 100

Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
John Barrett - Director of Consumer Analytics
Barbara Kraus - Director of Research
David Mitchel - Research Analyst

Published by Parks Associates
© April 2015 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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