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360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing. The analysis includes a detailed profile of each segment and their attitudes towards video consumption. The research also explores OTT service subscriptions as well as current online gaming and music consumption figures.

View Table of Contents

Publish Date: 4Q 2016

Slides: 116

Authored By:
Glenn Hower - Senior Analyst

Published by Parks Associates
© December 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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