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Consumer Research
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Download Table of Contents (PDF) Executive Summary Familiarity with XR Concepts VR Ownership in Internet Households Device Purchased in the Last 6 Months Top Brands of VR Headset Owned Top Brands of VR Headset Purchased or Received Barriers to VR Adoption by VR Trial Experience AR Activities Performed by Gender AR Activities Performed by Generation XR Concept Familiarity Virtual reality and augmented reality are evolving within divergent models. The Road to XR Familiarity with Virtual Reality Concepts Familiarity with Virtual & Augmented Reality VR & AR Familiarity by Household Income and Generations Familiarity with Virtual Reality Concepts by Generation Familiarity with Virtual Reality Concepts by Household Income Familiarity with Virtual Reality Products by Generation Familiarity with Virtual Reality Products by Household Income VR Purchase and Ownership Virtual Reality Headset Experience Attitudes Towards VR Technology VR Ownership Device Purchased in the Last 6 Months VR Headset Purchase Price Range Important Feature for Future Gaming Console Purchases Top Brands of VR Headset Owned Top Brands of VR Headset Purchased or Received VR Headset Brand Share of Recently Purchased Products Top Brands of VR Headset Owned XR Usage Virtual Reality Use Frequency Virtual Reality Use Frequency by Generation Positive Attitudes Toward VR Negative Attitudes Toward VR AR Activities Performed AR Activities Performed by Generation AR Activities by Gender XR Outlook Barriers to VR Adoption by VR Trial Experience Activities Likely to Perform with a VR Headset Activities Performed by VR Owners VR Purchase Intention VR Purchase Intention by Gamers by Products Owned Category Purchase Intention by Computer OS Barriers to VR Adoption VR Headset Evolution AR Eyewear Evolution Publish Date: 1Q 2023 Slides: 57 Authored By: Yilan Jiang - Senior Director of Consumer Analytics Yuting Mu - Consumer Insights Analyst I
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