Browse All Consumer Analytics 360View_EmpoweringHealthcareConsumers-2015.jp
  • Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

Publish Date: 4Q 2015

Slides: 112

Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
Harry Wang - Senior Director of Research
Jennifer Kent - Vice President, Research
David Mitchel - Research Analyst

Published by Parks Associates
© October 2015 Parks Associates | Addison, Texas 75001

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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