This study provides a comprehensive view of the U.S. marketplace pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It assesses demand for entertainment service features and compares perception, demand, and use among leading U.S. operators.

Pay TV: Adoption
Pay TV: Changes to Service
Pay TV: Bundling and Spending
Pay TV: Perception
Pay TV: Features
Pay TV: Content Demand
Pay TV: Non-Subscribers
Adoption and Use of TV Antennas
General Video Device Ownership
Device Specific Factors

View Table of Contents

Publish Date: 1Q 2019

Slides: 94

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Tricia Parks - Founder
Keshav Jaiswal - Consumer Insights Analyst II
Pooja Kamble - Researcher

Published by Parks Associates
© January 2019 Parks Associates

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