This study provides a comprehensive view of the U.S. marketplace pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It assesses demand for entertainment service features and compares perception, demand, and use among leading U.S. operators.
Pay TV: Adoption Publish Date: 1Q 2019 Slides: 94 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Yilan Jiang - Senior Director of Consumer Analytics Tricia Parks - Founder Keshav Jaiswal - Consumer Insights Analyst II Pooja Kamble - Researcher
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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