Future of Video

Wicket Labs, Deltatre, Penthera, Crackle Plus, and Pure Flix share insights at Future of Video

New Parks Associates research finds the overall annual churn rate for OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46% in 3Q 2019 to 38% in 3Q 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020. The research firm ...read more

Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce Industries, and Viaccess-Orca to share strategies to improve OTT service retention at Future of Video

The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce, and Viaccess-Orca in a special session examining strategies to leverage user data to improve service retention. Par ...read more

Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.

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Virtual conference to explore international expansion of OTT video services

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Mediaas a virtual conference on December 14-16, featuring insights on major changes in video distribution, future trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.  

At Future of Video, Parks Associates highlights in-depth consumer and industry re ...read more

Research firm reports the average Netflix subscriber has had the service for over 50 months

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all ...read more

Board members include executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon Digital Media Services, Viacom International, and The Walt Disney Company

International research firm Parks Associates today announced the Advisory Board for the third annual Future of Video: OTT, Pay TV, and Digital Media, including executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon ...read more

Deltatre sponsors session at Future of Video focused on direct-to-consumer video services

Parks Associates research shows the top three reasons why consumers would recommend their OTT service are content variety, ease of content discovery, and good original programming. Parks Associates will address the factors for success in the OTT video services ecosystem at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, with t ...read more

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription

Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.

Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, ...read more