Future of Video

Thursday, June 01, 2023

47% churn rate for video streaming services means constant shifting strategies to acquire subscribers

International market research firm announces sixth annual Future of Video will be hosted Nov 14-16 in Marina del Rey, CA

Market research firm Parks Associates today announced the topics for its sixth annual Future of Video, hosted at the Marina del Rey Marriott in Marina del Rey, CA, November 14-16, 2023. Future of Video sponsors include Rapid Response Monitoring and FPT Software.

Parks Associates, recognized as the leading authority in media and entertainment research, ...read more

Monday, December 12, 2022

54% of US Internet households subscribe to four or more OTT services

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriott. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO, Future of Video addresses the saturation and ...read more

Wednesday, December 07, 2022

Parks Associates projects the number of households using ad-supported streaming services will increase to 52 million in 2027

Future of Video research workshop addresses growth in OTT video consumption

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show research workshop “OTT Market & New Era of Video Consumption.”The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new strategies and in ...read more

Wednesday, November 30, 2022

Consumers now watch more than six hours of video per week on their mobile phones

International research firm addresses video disruption and shifts in device platforms at fifth annual Future of Video conference   

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, features industry leaders from Sony, Xperi, VIZIO, Amazon, Sinclair Broadcast Group, Disney Streaming, Crackle Plus, Samsung TV Plus, and more. Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI ...read more

Tuesday, November 15, 2022

Entertainment and streaming leaders address disruption and growth of OTT markets at Parks Associates’ fifth annual Future of Video conference

Over 40% of respondents have watched livestreamed content in the past three months 

Parks Associates is bringing together entertainment leaders, including executives from Amazon, LG Electronics, Paramount Streaming, and VIZIO, for the fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott in California.    

The firm’s Video Consumption Trends: Content and Platforms, a consumer study of 10,000 internet households, revea ...read more

Wednesday, September 21, 2022

23% of US Internet households agree movies and music should be available for free

Future of Video addresses role of content providers in combating the growing challenge of piracy 

Parks Associates’ latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019. The international research firm will host “Digital Piracy and Distribution” virtually on Thursday, September 22, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media.

...read more

Tuesday, September 13, 2022

Paramount, LG Electronics, VIZIO, and Fandango to keynote fifth annual Future of Video: OTT, Pay TV, and Digital Media

Industry leaders to share insights into business models, acquisitions, and shifting dynamics in the video market

Parks Associates today announced speakers from Fandango, LG Electronics, Paramount Streaming, and VIZIO will keynote its fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, in Marina Del Day, CA. The three-day event addresses the explosive growth of streaming services and the business opportunities in video ...read more

Tuesday, July 19, 2022

25% of internet households say they would be very likely to try a co-viewing feature if offered by favorite video service

Paramount, Didja, Firstlight Media, Endeavor Streaming, and more address the role of personalization and discovery in driving higher viewer engagement

Parks Associates will host “Personalization and the New Video Viewer” virtually on Thursday, July 21, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media. The firm’s research reveals that streaming opens the door to more immersive, engaging experiences for consumers, such as co-viewing s ...read more

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