Future of Video

OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services  

Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conferenc ...read more

MediaKind sponsors Parks Associates’ inaugural Future of Video conference 

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all ...read more

Amazon, Dish, PBS, TiVo, and more to speak at Parks Associates’ inaugural conference on OTT, pay TV, and digital media  

Video OTT and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10% of switchers or cord shavers plan to use paid OTT services as ...read more

Ahead of inaugural Future of Video conference, firm releases new research showing consumers experimenting with new OTT services.

Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-TV subscribers, slightly less than half of all who made changes in the past year, downgraded to a less expensive TV service.  The fi ...read more

Hulu VP to deliver keynote at Parks Associates’ inaugural conference on OTT, pay TV, and digital media

Research from Parks Associates finds that the top three OTT video services—Amazon Prime Video, Hulu, and Netflix—maintain significant market share, with 91% of OTT subscribers getting at least one of these services. The research firm announced today that Hulu Vice President and Head of Research Julie DeTraglia will be a keynote speaker at the inaugural Future of Video: OTT, ...read more

New whitepaper addresses pay-TV provider strategies for OTT services 

Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of vide ...read more

Parks Associates announces advisory board for inaugural Future of Video with executives from 605, Amazon, BAMTech, Combs Enterprises/Revolt Entertainment, Discovery, Ericsson Media Solutions, Fox, Google, Hulu, LG Electronics, Roku, TiVo, Viacom, and WWE - World Wrestling Entertainment

New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier ...read more

New connected entertainment event examines consumer research and key industry topics impacting digital entertainment, OTT video, and online streaming services

Parks Associates today announced the inaugural Future of Video: OTT, Pay TV, and Digital Media executive conference will take place December 10-12 at the Marina del Rey Marriott in Marina del Rey, California. The research firm will host this executive conference with leaders from throughout the entertainment industry, ...read more