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Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point.

From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.

That’s according to a survey released this week by Parks Associates.

“Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent, VP, Research, Parks Associates, said in the release.

Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay TV, and Digital ...read more

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates.

That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason.

“The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said Parks Associates senior contributi ...read more

“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

What the service does suggest is that the NFL remains popular among U.S. households. Parks found that 68% of inter ...read more

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space.

Parks Associates consumer research finds 68 per cent of Internet households watch NFL games throughout the season, making football the most widely watched sport in the US. NFL+ aims to ...read more

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how current NFL programming is spread.

From the article, "Some NFL+ users struggle to watch games on the app" by Masha Abarinova.

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for common property areas and parking garages. 

From the article, "The Smart Money: Demand for Security at an All-Time High." 

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths say they're willing to pay higher rent if the service is included.

From the article, "Residential fiber is now table stakes for boosting NOI" by Quantum Fiber.