In The News

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They need to prepare for that accordingly.”

“That puts [T-Mobile] at about the 10th largest internet service provider in the United States, basically coming out of nothing a year or so ago,” Hanich says.

“There are a lot of people that only had one choice of internet service prov ...read more

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.

“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the reside ...read more

“This merger is the first of its kind with the power of the leading smart apartment technology software being combined with the leader of smart home technology,” market research firm Parks Associates said in a blog post analyzing the impact of the deal. “This will all be possible with the adoption of the ADT Multifamily app which provides services to residents, property owners and prospects.”

According to a recent report from Parks, 95% of property managers believe that smar ...read more

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop would represent a 27% decline since the industry’s 2014 peak.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Paul Erickson, Director of Research for Parks Associates. “The evolution of ...read more

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — have achieved a record low churn rate of just 36%, a decline of 48% over the past two years.

“Consumers have settled into the adoption of a virtual multi-channel video-on-demand service as a lower-cost alternative to traditional pay television,” the Parks Associates report states. ...read more

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise.

Parks Associates' Smart Home Tracker provides insights into the competitive landscape of the smart home market through analysis of key industries in the smart home space as well as market shifts and player announcements on an ongoing basis.

Parks Associates research indicates that the waning pandem ...read more

New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25% of respondents reported subscribing to nine or more streaming services in the first quarter (ended March 31). About 50% of surveyed homes have four or more services.

“Service-stacking in the U.S. continues, but there will be a saturation point where households will no longer be ...read more