Smart home industry research firm Parks Associates recently outlined the increasing consumer interest in energy in its “Home Energy Management: Driving Consumer Engagement and New Revenue” whitepaper. Parks Associates surveyed consumers about their energy management behaviors and in the past three years there has been a 10% increase in interest related to saving energy, particularly in the category of “extreme measures,” which includes home improvements like installing rooftop s ...read more
The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searching for safety-related home solutions.
At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 4 ...read more
Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now look for providers who will enable them to share data from a connected health device or app.
From the article "Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience" by Jennifer Castenson.
Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption.
At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.
But despite this lackluster enthusiasm for the category, the problem is not going to wane. According to Parks Associates, 79% of broadband households in the U.S. are concerned about their data security and privacy. The average number of IoT devices per home is now 37 and there are expected to be 50 billion IoT devices by 2030, according to data cited recently by the British government, which recently announced a bill that would outlaw the use of basic passwords and heavily fine ...read more
Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.
“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners wa ...read more
It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifying to see esteemed research firm Parks Associates conduct an in-person event on the smart home for the first time in 2 years, which attracted more than 200 participants and was joined by numerous top-echelon industry leaders. In many ways, this was the most heart-warming thing to he ...read more
A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five years ago.
“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related home solutions,” says Elizabeth Parks, president, Parks Associate ...read more
Smart home industry research firm Parks Associates recently outlined the increasing consumer interest in energy in its “Home Energy Management: Driving Consumer Engagement and New Revenue” whitepaper. Parks Associates surveyed consumers about their energy management behaviors and in the past three years there has been a 10% increase in interest related to saving energy, particularly in the category of “extreme measures,” which includes home improvements like installing rooftop s
Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now look for providers who will enable them to share data from a connected health device or app. 
Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. 
Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.
