In The News

And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022:

Arathi Ajay, IoT Sales Specialist - Edge AI, Computer Vision, OpenVINO, Intel Corp.
Alice DiSanto, VP of Global Marketing, Rajant
Leigh Dow, Vice President Global Marketing, Identiv
Gretchen Gordon, CEO, Boost Profits LLC
Dee Ann Harn, CEO, RFI Enterprises, Inc.
Kim Loy, Chief Product Officer, ACRE
Debby Ma ...read more

Parks Associates, at the close of the fourth annual Future of Video conference, today released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker.

The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate ...read more

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data.

Many households that cut the traditional pay-TV cord or never subscribed in the first place “are looking for a live and more linear video viewing experience via online options, which is driving vMVPD service uptake,” confirms Parks Associates Senior Analyst Paul Erickson.

“These service ...read more

Disney+ has moved into the top three of OTT services, according to new research from Parks Associates.

“While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its position reaffirms the collective power of the Disney Bundle triumvirate: Hulu, Disney+, and ESPN+,” said Paul Erickson, Director of Research, Parks Associates. “ViacomCBS’s successful rebrand and content-fueled reformulation of CBS All Access into Paramount+ have allo ...read more

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pins down just how big an issue churn in streaming is, noting that streaming service churn rates are now up to 44%.

From the article "Survey: Streaming Service Churn Rates Hit 44%" by Steve Anderson. 
 

We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, while smart TVs reached 56 percent adoption.

From the article "Apple's home head leaves, and new products launch, on HomeKit Insider" by Andrew O'Hara. 

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort.

“A variety of factors influence whether or not consumers adopt and use a specific solution, including ease of use, timeliness of information, and context,” says Patrice Samue ...read more

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates.

From the article "What's behind Netflix releasing viewing data? Flexing its muscles." by Kristin Schwab.