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In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Additionally, the average number of devices owned per household with at least one smart home device rose in 2020 from 6.8 devices to 7.4 devices on average.

During Parks Associates’ virtual CONNECTIONS conference last week, Jennifer Kent, the organization’s Vice President of Research, p ...read more

“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm.

From the article "Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks" by Lillian Rizzo. 

According to Parks Associates, this conservative definition has contributed to a “have nots” segment of the U.S. population (about 13 million homes). This segment tends to be disproportionately less educated, less educated with lower income levels compared to more affluent, fully connected (e.g., higher broadband speeds) households.

In that sense, the law is a step in the right direction as it propagates some level of broadband usage with the entire U.S. population, especial ...read more

New from Parks Associates, Smart Home & MDUS: The Property Manager View is a comprehensive and deep analysis of latest perspectives from property tech managers and developers on smart products. In the multifamily sector, adoption of smart home technology is accelerating as developers and owners are persuaded by dual business cases: operational efficiencies and increased rental revenue driven by improved tenant acquisition and retention.

From the article "Parks Associates Rel ...read more

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of ...read more

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of ...read more

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in response to the pandemic.

Research from Parks Associates found that one-third of smart device owners increased usage of their devices during the pandemic, including owners of smart door locks, all-in-one camera-based security devices, smart smoke/CO detectors, smart video doorbells, ...read more

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in response to the pandemic.

Research from Parks Associates found that one-third of smart device owners increased usage of their devices during the pandemic, including owners of smart door locks, all-in-one camera-based security devices, smart smoke/CO detectors, smart video doorbells, ...read more