In The News

Thursday, April 06, 2023

US consumer spending on video streaming services drops 25%

The amount was identified in research from Parks Associates that showed the amount have fallen by 25% on the period between Q3 2022 and Q1 2021.

Forty-five percent of US internet households now have five or more OTT services, and their streaming activities influence spending on other services – 60% of households that recently upgraded their broadband service report streaming as the reason for the upgrade.
 
“Consumers are trying new services – they’re hopping ...read more

Thursday, March 30, 2023

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t have a lot going for it. But after a jump in 2021, VR headset sales fell 2% last year to $1.1 billion, according to the NPD Group — a far cry from the near-$100 billion market once forecast. Only one in seven households even had a VR headset in 2022, according to Parks Associates. ...read more

Friday, March 24, 2023

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019.
 
From the article, "It's not me, it's Netflix: With password sharing on the block, how to boot your friends," by Jessica Guynn.

Tuesday, February 14, 2023

Netflix cracking down on password sharing. How about HBO Max, Disney+, Hulu, and others?

High inflation is prompting consumers to tighten their belts. And, with so many viewing options at their fingertips, subscribers are getting increasingly fickle. They sign up for streaming services to watch “Yellowstone” or “Succession” only to unsubscribe a few months later.
 
And, according to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019.
 
Password crackdowns ...read more

Thursday, February 09, 2023

5 Top Residential Security Trends to Watch in 2023

 
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professional installation since 2020 has still generated robust revenue growth, according to a recent research survey.
 
This Parks Associates Research Report, “5 Top Residential Security Trends to Watch in 2023,” delivers the latest residential security facts and trends to hel ...read more

Sunday, February 05, 2023

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist.
 
Parks Associates, a market research firm conducted a quarterly survey of 10,000 US households analyzing if they use Apple, Google, Samsung or Amazon devices. The results found that almost 20% of households have three or more Apple devices.
 
Parks Associates labels any household that has th ...read more

Thursday, February 02, 2023

Keep Your Home Safe and Secure

The word “sophisticated,” in fact, describes how this category is evolving. Artificial intelligence and video analytics help cameras and sensors to better distinguish between, say, your dog chasing a squirrel and a burglar attempting to get in, says Elizabeth Parks, president and chief marketing officer at Parks Associates, a technology research and consulting company. Today’s systems can also monitor for smoke and more.

From the article, "Keep Your Home Safe and Secure," by ...read more

Thursday, January 26, 2023

Care Daily opens its home health cloud services free for approved device manufacturers

KIRKLAND, WA, USA, January 26, 2023 /EINPresswire.com/ -- Care Daily, the only white-label home health AI SaaS that deeply personalizes AgeTech and HealthTech services for branded partners, announced it has opened the use of its Amazon Web Services (AWS) hosted HIPAA-compliant Internet of Things (IoT) cloud services to both medical and non-medical device manufacturers in a select access program. The announcement comes in conjunction with the Medical Device and Expanded Consumer ...read more

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