In The News

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey.

From the article "2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year" by Eric Spitznagel.

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his company's Future of Video virtual conference Wednesday. Acquisitions in the AVOD space by prominent media companies included Pluto TV by ViacomCBS in 2019, Xumo by Comcast in February and Tubi by Fox in April. The transactions all raised the overall profile of the AVOD category, said ...read more

A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multiple content platforms. It’s the latest technology to join the company’s portfolio of solutions that provide complete content lifecycle coverage for OTT and pay-TV companies who could be facing an estimated $12.5 billion in piracy-related annual losses by 2024, according to a Parks As ...read more

Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-video subscriptions, according to estimates from researcher Parks Associates Wednesday.

Netflix and Amazon Prime Video continue to hold court as No. 1 and No. 2 on the list, respectively. But Hulu, Disney Plus and ESPN Plus round out the top five, according to Parks' latest rank ...read more

Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Amazon Fire TV could generally count on the most popular streaming apps to be there. That wide app support is one of the reasons Roku and Fire TV have come to dominate the market for streaming devices and smart TVs. Together, the two companies made up 70% of all the streaming devices i ...read more

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Roku have a 70% share of U.S. streaming devices, according to Parks Associates.

From the article "HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)" by Karlene Lukovitz.

Amazon and Roku together control more than 70% of the streaming-media player market, according to industry researcher Parks Associates.

From the article "HBO Max Is Finally Coming to Amazon Devices" by Drew FitzGerald and Joe Flint.

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other services around it?’” said Steve Nason, research director at consulting firm Parks Associates.

From the article "Entertainment Giants Reevaluate Their Smaller Streaming Services" by Kelsey Sutton.