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It turns out that interest isn’t just related to professionals and government officials. Consumers too, perhaps spurred by discussions around the topic, are becoming more invested in smart energy devices. Once a focus of comfort, such as with smart thermostats, consumers are now gravitating towards these products for their energy savings as well, according to a new Parks Associates whitepaper.

“Parks Associates research shows 45% of broadband households made energy-saving re ...read more

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States.

From the article "What I’m thankful for in sports media" by Jeff Agrest.

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associates) the residential system market penetration has soared to 36% of U.S. homes.

From the article, "Being Smarter About Smart Home Alarms" by Scott Goldfine.

Roku and Amazon are two of the four major streaming platforms in the U.S. and command about 80% of the domestic streaming market, according to data reported by Parks Associates that was shared with Fierce Video in October. 

From the article, "Search glitches at Roku, Amazon frustrated 'Yellowstone' fans" by Matthew Keys.

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a bunch of digital video viewers are already clicking on a good number of the TV ads they're seeing.

Consumer-technology market research outfit Parks Associates reports that 23% of ad-supported streaming video watchers "often" click on a video ad they see injected into their progr ...read more

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached nearly five hours per week in 2022, compared to less than two hours per week in 2018.

From the article, "Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households" by ERIK GRUENWEDEL.

This revolution WILL be televised. A new report from the industry research firm Parks Associates shows that more Americans than ever are watching ad-supported TV over the internet. The numbers from Parks show that 37 million U.S. viewers now watch an ad-supported video-on-demand (AVOD) or free ad-supported TV (FAST) service.

That represents a nearly 7% increase in the number of households using such services since 2019. Parks analyst Alan Bullock attributes the increase ...read more