"security" articles

Our new research, Residential Security: Consumer Insights 2020 ,  finds security system adoption, after holding steady at 25-28% for over five years, jumped up to 33% of US broadband households at the end of 2019, up from 28% in 2019. This growth comes as consumers have more options, including DIY and ad hoc monitoring through smart home devices. Year-end 2019 represented a big win for the residential security industry, but 2020 will bring new challenges to the...

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home products. Parks Associates Research Director, Brad Russell, gives us insight on what this means for the industry. What does Google’s investment mean for the home security market? Google’s investment demonstrates clear bullishness for both sides of the home security...

The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...

Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...

More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment. Join us for a complimentary webinar, IoT Security: Establishing Frameworks to...

The residential security industry has made significant efforts to expand the market beyond the roughly 30% of broadband households that have a security system. The entrance of tech giants and MSOs raises awareness of security solutions; new business models emerged as a result of changing consumer preferences; and technology advancements such as video analytics, audio analytics, and voice control are improving the user experience. As a result, the security industry is finally able to reap...

35% of consumers report experiencing a data privacy or security issue in the past 12 months. Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks....

Home services providers of all types have rapidly adapted to COVID 19 limitations and challenges in a variety of ways. These adaptations have short-term, mid-term, and long-term implications for how companies and consumers will think about and plan for delivery of services in the future. In the short term, service providers have adopted a variety of strategies to keep employees and consumers safe, served, and informed: Some, such as Comcast Xfinity Home, have suspended...