"webcast" articles

Sixty seven percent of all U.S. TV households (HHs) subscribe to a digital TV service. Digital cable and satellite television cumulatively account for over 65% of the pay TV market in the U.S. At the end of 2008, there were approximately 2.9 million Telco/IPTV subscribers. Parks Associates estimates addressable, interactive TV advertising revenue will reach $133 million in 2010. By 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion.

Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. In 2010, 40% of ad or media agency buyers will shift 11 to 15% of total traditional or cable TV budgets to addressable advertising campaigns while 16% will move more than 20% of total TV ad budgets. Register today for the webcast on March 25 and learn more about changes in the TV advertising industry.

Register today for the Parks Associates March 18th webcast, Enhancing Remote Customer and Technical Support, sponsored by PlumChoice and support.com . Kurt Scherf, VP, Principal Analyst, Parks Associates, will discuss the evolution of the support market - including consumer electronics, home computer and networking configuration, and a variety of maintenance, diagnostics, and troubleshooting services. Parks Associates estimates that revenues for remote tech support services have...

Parks Associates is hosting a Advances in Television Advertising on Thursday, March 25th at 1 PM Central. Major pay TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond. Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. Even so, cable TV operators continue to ramp up their investment in advanced...

Parks Associates is hosting a Residential Energy Management on Thursday, February 25th at 1 PM Central. With the president’s stimulus bill squarely behind Smart Grid development, 2010 should see significant investment in new technologies from the back office to the network to the meter and to devices in the home. Will consumers pay to purchase devices with energy savings potential?

I guess it's obligatory that we in the analyst and press community need to come up with our "Top-Whatever" lists of the key trends, key products, etc. from either the year just ending or for 2009. It definitely does help to distill the main news and hot items for the year into some easily digestible deliverables ahead of the Consumer Electronics Show next week. In fact, the Parks Associates' analysts got together a couple of weeks ago to deliver a Webcast titled 2008: A Digital...

Refined business models will control network use and yield more revenue -- The tremendous growth of mobile broadband usage, with annual growth rates of 200% in parts of North America and upwards of 800% in parts of Europe, will create future challenges for service providers if not properly managed. A new custom study from Parks Associates, Mobile Broadband in North America and Europe: Change is Key to Continuing Profitability, found that many carriers rely on outdated...

I had the chance to attend CEA's Webcast this afternoon Holiday Update and Post Black Friday Analysis . They indicated that 54% of Black Friday buyers purchased consumer electronics products. CEA says that 2.2 million Blu-ray players have been shipped (purchased) so far this year, and that we're on track to hit 2.75 million units before year-end. I've been more conservative on Blu-ray players, forecasting 2.35 million sales for all of North America for 2008, but it would be nice to...