"digital media" articles

I had written about some of Verizon's new features through the Media Manager, including access to YouTube. Sunday afternoons during the baseball season are fun for my son and me. If the Cubs win at Wrigley, they play "Go Cubs Go." As they were on the road yesterday (here in Arlington, actually), the Rangers' PA folks weren't gracious enough to crank up the music (even though half the stadium was Cubs fans). So, I found the clip on YouTube, turned on all of the music zones, and...

With signs of increased social networking ad spend in 2010 along with a solid user base; it’s no surprise Twitter is positioning itself to ‘cash in’ with its soon-to-be launched ad platform . And it’s time…because advertisers are waiting. Based on Parks Associates survey of top-level media decision-makers, Advertising Outlook: Shifting Dollars, social network advertising will experience a boost in 2010; – 76% state increased ad budgets while 56% project an 11% or more...

I firmly believe once household-level addressability is available on a meaningful scale, advertisers and media agencies will quickly shift traditional broadcast and cable TV media budgets to the advanced advertising solution. This opinion comes from both a research and practical perspective (based on my current work and previous experience as a media planner/buyer). And, yes, I remain bullish in spite of the technical and planning/buying challenges…but that’s a whole other...

Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to Advertising Outlook: Shifting Dollars. This new report from international research firm Parks Associates features a survey of U.S. advertising and media executives and found this group optimistic about 2010 ad spending as well as the long-term...

NOTE: This does not reflect the opinions of Parks Associates. Just my personal musings. As a communications tool, there is no question that Twitter can have enormous value. Look at how protestors in Iran were able to get their message out to the world. Heck, the Federal Emergency Management Agency (FEMA) is a proponent of the short messaging service's ability to get emergency alerts and updates out to people in an efficient manner. However, my jaw was this close to dropping as I read...

Rick Cotton, EVP and general counsel of NBC Universal, will share his insights on digital media and broadband business developments in a keynote address at SUPERCOMM 2009, a Parks Associates supported event. Cotton’s keynote presentation on Friday, Oct. 23 will address the critical need for cooperative efforts and dialog between technology companies, content developers and media distributors to build sound business models to ensure the market's continued innovation and fiscal...

Parks Associates is supporting SUPERCOMM 2009 on October 21-23, 2009 in Chicago, Illinois. SUPERCOMM showcases the business and technology solutions you need to maximize your network and offers the applications and services your customers demand. It's the international showcase for a new industry, a new economy and a new world of broadband communications. In just four days, you'll meet and talk with the visionaries, executives and engineers transforming an industry and changing the...

AT&T announced some new U-verse features yesterday. The ability to schedule and manage recordings from any receiver sounds cool. I wish that Verizon had that with the Home Media DVR. Here are the specific upgrades announced: * A new Total Home DVR feature: Includes the ability to schedule and manage recordings from any U-verse receiver. This adds more convenience and control over recorded shows by allowing customers to set or delete recordings from any room in their home. * On...