"security" articles

COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many people, unwilling to risk exposure to COVID-19, have avoided circumstances where an installation or repair technician would enter their home. This cramped growth for traditional security systems also heightens the willingness to acquire self-install security systems. Countering this...

Despite the proliferation of available smart home devices and services, as well as numerous escalating promotions, the adoption rate for many smart home products has remained consistent (slow and steady) over the past few years. Manufacturers and service providers are eager to understand what they must do to make significant gains in sales and revenue. Parks Associates’ research on market barriers mines consumer fears and presents strategies for addressing or alleviating their...

Voice control, data analytics, machine learning, sound recognition, and artificial intelligence play a substantial role in simplifying, streamlining, and automating the smart home, radically enhancing the value proposition by providing context, awareness, and decision making that moves the market beyond scripted, pre-programmed automation scenes. Integration between core smart home entryway and living room products and emerging ones in the kitchen, garage, and bedrooms are increasingly...

Parks Associates’ consumer surveys consistently find that “peace of mind” consistently ranks in the top three smart home benefits that most influence purchasing. Thirty-one percent of recent buyers report “peace of mind” as the top benefit influencing their purchases. Security service providers can build on consumers’ desire for this value and develop other offerings that address peace of mind. Released ahead of this week's ISC West , Parks Associates' new whitepaper...

  COVID-19 did inhibit security dealer sales greatly in 2020, but they have adapted quickly, developing remote tools and providing customer reassurances. Sales began to rebound in 2021 and smart home device sales increased significantly. While DIY installation options have helped expand the adoption of home security systems, security dealers still dominate the purchase channel. Parks Associates latest research shows the majority of broadband households continue to...

These research insights are written by Jennifer Kent, Vice President of Research, Parks Associates. We welcome all feedback on our research data and market perspective. ADT and Ford recently announced a partnership to form a new company, Canopy. The new joint venture will bring together ADT’s professional security monitoring and Ford’s AI-driven camera technology to provide customers with safety for their vehicles. Canopy will employ multi-sensor security systems with...

IoT security and healthcare solutions company Essence Group recently won double awards at CES® 2022. The CES Innovation Awards recognizes outstanding consumer technology products across multiple categories. In the Health and Wellness category, Essence is a CES 2022 Innovation Award Honoree for VitalOn. The remote patient monitoring platform combines telecare, telehealth, and wellness capabilities that monitor and detect patient activity. In the Smart Home category, the company was...

Parks Associates wrapped up the 25 th year of the CONNECTIONS™ conference this week with two days of virtual sessions: Smart Home: Bridging Platforms and Changing the Experience, Privacy and Security, Europe and Smart Home, Insurance and the Smart Home. Here are some important takeaways from the speakers in each session. Smart Home: Bridging Platforms and Changing the User Experience Consumers do not desire the same smart home experience. They are split into two...