"Internet of Things" articles

Parks Associates recently interviewed  Anurag Gupta , Director Business Development, PSA Certified, with  Arm  to address the importance of device security for brands and demonstrate the value of standards and industry certifications in creating product differentiation, reducing risks, and building consumer trust. Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries. Parks Associates data indicates that...

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers , reveals households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the...

Consumers and broadband households are in the middle of a transformation – the average number of connected products per household has steadily increased, growing from eight connected devices per household to over twelve in the past five years. These changes are pushing CE companies to look beyond the single transaction, to create long-term engagement with their consumers. Join us for a complimentary webinar,  Next-Gen CE: Reinventing Consumer Experience with IoT Data ,...

Parks Associates’ 2020 CONNECTIONS™ Community is a virtual conference and networking experience focused on the connected home and IoT industries. The CONNECTIONS™ Community will host six exclusive networking events over the next three months, leading up to the main virtual conference on November 10-12, which will bring together industry leaders to network and discuss the growing smart home market. The CONNECTIONS Community’s first online experience is the MDUs in Focus:...

The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...

Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...

As many states start to loosen shelter-in-place mandates, industry players are trying to understand the impact of the global pandemic on their respective markets. The COVID-19 pandemic and its economic impact are still largely evolving, and the industry and market response will continue to evolve as well. We have seen a limited number of new smart home product releases in Q1 2020. This could indicate that smart device brands are operating their businesses conservatively as they...

Security industry watchers have anxiously awaited Q1 earnings calls to see how market leaders fared as a robust start to 2020 hit COVID-19 headwinds in March. A strong 2019 resulted in 31-32% of US broadband households owning a working security system, up a substantial 5% points over 2018. Eight-eight percent of security system owners have professional monitoring, according to a Q4 2019 Parks Associates study. The view from the top, thus far, is that the residential security...