Parks Associates is supporting the 16th-annual What's Next Boomer Business Summit.

American Idol meets aging tech entrepreneurs at The What’s Next Innovation Challenge, an event hosted by Mary Furlong & Associates and sponsored by AARP Innovation Labs during the What’s Next Boomer Business Summit held in New Orleans on April 18. Competition winners receive $10,000 in funding for their product or company and the opportunity to continue to the AARP Innovation Hatchery Pitch national competition in Washington, D.C. later this year.

The competition challenge asks entrepreneurs and start-up companies to showcase how they can improve social connections and empower older adults to live engaging and purposeful lives using artificial intelligence and home-based digital voice assistants known as Voice First technology.

Apply here before the March 29, 2019 by 11:59pm PST deadline.