Parks Associates' special 4K technology research predicts the growth rate of 4K televisions will have a similar path as HDTVs. Over 82% of U.S. broadband households now own an HDTV, and Parks Associates forecasts that 4K TVs will reach 80% adoption in the next 10-12 years.

This faster growth rate is attributed to falling prices for 4K technology. In fact, the research firm notes that within the next 2-3 years, 4K televisions will reach mass-market pricing, which will be a major driving force between an increased adoption rate in American households.

This research report precedes the firm's CONNECTIONS Conference, taking place this year at the San Francisco Airport Marriott Waterfront May 13-15. This is the 18th year for the annual CONNECTIONS Conference, where over 350 executives from start-ups, Fortune 500, venture capitalists, public relations, and media companies participate in and attend to network and learn new industry trends.

For more information on attending or sponsoring this year's CONNECTIONS Conference, click here.

For more information on Parks Associates' 4K research, click here or contact the firm online.