Parks Associates today released new research from its primary consumer study, Emerging Power of IoT in Canada. The study reveals nearly 60% have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet. Additionally, 5% percent own a smart home device of some kind.

Smart home products and services are among the leading interest category among Canadian households. Commenting on the data, Parks Associates director of research Tom Kerber said, "The security channel is the early smart home leader in the U.S. and Canada, and the introduction of value-added services is expanding the market for both services and products. Even with low awareness of smart home solutions, 10% of Canadian broadband households are interested in getting home security services from their broadband service provider. Consumers are open to new connected concepts that allow service providers to generate new revenue and monetize their existing assets.”

Parks Associates fielded Emerging Power of IoT in Canada, a survey of 1,500 Canadian broadband households, in the first quarter of 2015. It gauges current adoption levels, investigates usage patterns, and assesses the impact devices are having on broadband and pay-TV service providers. It also tests consumer demand for smart home offerings.

Additonal research highlights include:

• 89% of Canadian broadband households have pay-TV services, but only 12% of these pay-TV households are aware of having TV Everywhere as part of their service.
• Almost three-fourths of Canadian broadband households stream or download online video at least once a month; 31% download movies or TV shows at least once a month.
• Smart programmable thermostats are the most commonly owned smart home device at 2% of all broadband households.
• The overwhelming majority of respondents prefer to purchase a smart home system rather than stand-alone pieces of equipment.

For more information on the results of the study or future Canadian primary research, visit www.parksassociates.com/services/emerging-power-of-iot-in-canada.

Further Reading:

• The Connected Consumer: Top Trends in IoT
• The Internet of Things: Business Models & Opportunities
• 37% of U.S. broadband households plan to buy a smart home device in 2015