Today, Parks Associates announced new smartphone and tablet research at Mobile World Congress that reveals that app users regularly use nearly eight apps on their smartphone and nearly seven apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively.

Commenting on the data, Parks Associates’ director of health and mobile product research, Harry Wang, said, "Although the number of smartphone users has greatly expanded since 2012, the average app use among smartphone users has held relatively constant. This leaves an increasingly wide variety of apps competing for the finite attention span of the consumer."

Additional mobile apps and health research from Parks Associates shows:

• Smartphone ownership among U.S. broadband households with mobile phone service increased from 8% in 2005 to over 80% in 2014
• Tablet adoption has increased by roughly 30% since 2012 to exceed 60% of U.S. broadband households
• 70% of smartphone users and 56% of tablet users use social networking apps on a monthly basis
• 19% of smartphone owners and 20% of tablet owners find a master health app that aggregates data from all health apps very appealing

Tejas Mehta, Research Analyst, Parks Associates, is attending Mobile World Congress this week in Barcelona. To request a meeting or specific mobile or health research, contact Holly Sprague via email.

Further Reading:

• Engaging Consumers for Healthy Living: Health Apps
• Consumer Segmentation: Mobile App Users