Primetime programming is still the cornerstone for advanced television features, which will increase service provider revenues and reduce customer churn, according to Parks Associates’ TV 2.0: The Industry Perspective. This new report indicates over 50% of U.S. broadband households find on-demand primetime services appealing, putting these offerings at the top of the list of advanced television features that includes VOD libraries, multiroom DVR, PC-TV connectivity, and informational widgets.

The report states that video-on-demand (VOD) services are the most potent weapons service providers have in preventing churn, attracting new subscribers, and building new revenues.

TV 2.0: The Industry Perspective examines the growth of television services in major markets in Asia, Europe, and North America and analyzes the growth strategies that cable operators, telecommunications, and satellite service providers are adopting in these markets.