“Sport media rights holders want to get games in front of as many eyes as possible,” commented Parks research VP Jennifer Kent. “The audience reach of online-only and streaming services is enormous. To compete with the digital titans, media conglomerates with conventional and online services are shifting finances and resources to launch, improve, and develop streaming services targeted at sports fans.” “There has always been intense competition for sports-related content, but the disaggregation of content delivery with the growth of streaming services is pouring fuel on the fire.”

 

As it was making its analysis on the OTT sports market, Parks also released data showing shows 63% of US internet households now own a smart TV, up from 38% in 2015, while 87% of these homes have at least one streaming service.

 

From the article, "Annual US sports OTT subs revs rocket as 87% of homes stream," by RapidTV News.