Video consumption levels since 2019 have trended very differently for the 18-24 and 45-54 age groups in the US, and these distinct shifts represent opportunities that may or may not have been fully capitalized upon by OTT service providers. The ability to be alerted to, and understand, the interrelated causes and effects of these trends as they are occurring would be invaluable to companies’ decision-making processes.

Consumer expectations of personalized experiences and discovery are higher than ever, with video services and entertainment devices providing user-specific interfaces, search results, viewing recommendations, and advertising. As video services and aggregators grapple with greater personalization and discovery across content sources, the impact of these challenges has clear ramifications for services.

Don't miss Parks Associates' upcoming Future of Video conference, continuing it's virtual series on July 21 featuring speakers from ViacomCBS Digital, Fandango and more!

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