Best Buy has launched a multi-media campaign to promote its new Buy Back Program and a special week-long offer to “future proof” technology purchases for free. Beginning with a Super Bowl commercial featuring star appearances from Justin Bieber, and Ozzy and Sharon Osbourne, the campaign encourages customers to take advantage of a special offer to receive the Buy Back Program at no cost when purchasing gear at Best Buy and Best Buy Mobile through Saturday, Feb. 12.

Best Buy officially launched Buy Back in January as a solution for customers who want to keep up with the greatest gadgets but are concerned that their gear will become obsolete. Best Buy customers may purchase the Buy Back Program when buying a new product at Best Buy and redeem it at a later time, for up to 50 percent of the original purchase price paid in the form of a Best Buy gift card, as long as the device is in good working condition and includes all original parts.

The campaign reinforces how Buy Back delivers a level of assurance, transparency and convenience that distinguishes it from other options like trade-in programs or reseller markets. With Buy Back, Best Buy customers don’t have to wait for payment, and can immediately apply the value of their Buy Back product redemption to the purchase of new products at any Best Buy or Best Buy Mobile store.

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