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Tuesday, February 18, 2014

Bidgely: Brand Loyalty is More Important than Energy Savings

Matthew Plante, Vice President of Sales at Bidgely, Inc, responds to this industry question: "What do you think is the most challenging issue for your company as it relates to the residential energy management market?"

Elevating the conversation. It's not about competition or getting consumers to care about energy or declining utility revenues or cumbersome M&V or "death by pilots" or anything else. It's about helping utility executives understand that the brand loyalty we deliver is more important than the energy savings. 

Matthew Plante is speaking at the fifth-annual Smart Energy Summit in Austin on Wednesday, February 19. He, with other company representatives from Earth Networks - Weatherbug, PlanetEcosystems, and Silver Spring Networks, is part of the session "Big Data & Analytics: Residential Energy Applications."

Next: The More They Know, the More Consumers Want Connected Home Devices
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