Parks Associates research shows that 13% of consumers report they are not likely to purchase a new product from the same brand if they return a product from that brand. Those experiencing technical problems seek help through a variety of channels, including the manufacturer, product manuals, and support forums. Brands need to offer a variety of support resources.

On Thursday, June 9, 2022 at 12 PM CT/ 9 AM PT, Parks Associates will co-host a complimentary webinar with RouteThis, Building Brand Loyalty across the Smart Home. The webinar will address the role of onboarding and support services for connected device owners.

Register today to join Parks Associates along with industry experts including RouteThis, Abode Systems, Skybell Technologies, Inc., who will discuss:

• The installation and setup process
• How to help support Wi-Fi and connectivity issues
• Proactive and predictive support services and tools
• The costs and business impact associated with product returns
• Smart home and CE devices consumers most wanted covered by support