Erik Charlton, Nest’s vice president of business, disclosed that nugget in Austin last week at the Smart Energy Summit hosted by Parks Associates, a national marketing research firm.

About 50 percent of U.S. broadband households own a programmable thermostat, but only 11 percent have a device that can be connected to the Internet. However, Parks Associates’ consumer survey showed that 62 percent of the respondents would purchase a Internet-connected thermostat if given a $75 rebate.

“Consumer interest in energy efficiency is limited,” said John Barrett of Parks Associates. “Greater convenience and control will be the true market driver for energy management products and services.”

From the article, "Can smart thermostats help manage Texas energy market?" by Laylan Copelin.

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