More than 40% of U.S. broadband households plan to buy a smart home device in next 12 months
CONNECTIONS™ Summit at CES® sessions feature executives from Google, Intel, ADT, Comcast, Samsung, and more IoT leaders
Parks Associates today announced new research showing 41% of U.S. broadband households plan to purchase a smart home product in the next 12 months, including 27% with high purchase intentions. The most popular devices include smart smoke/CO detectors, thermostats, and lightbulbs. The international research firm, which predicts U.S. broadband households will buy almost 55 million smart home devices in 2020, hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas.
CONNECTIONS™ Summit features multiple sessions on the smart home to examine mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.
“Consumer intentions to buy smart home products are strong, but there are multiple steps the industry can take to turn these intentions to reality,” said Elizabeth Parks, EVP, Parks Associates. “At CONNECTIONS™ Summit, we will discuss strategies to educate consumers, reduce price sensitivity, and enable new use cases regarding smart home products, including innovations that will reduce costs and enhance value propositions in new platforms.”
Confirmed Speakers:
2018 Panelists
eQ-3 AG
Bernd Grohmann, Executive Vice President
ADT
Jay Darfler, Senior Vice President, Emerging Markets
Art Lancaster, CTO, Affinegy
Alarm.com
Lainie Muller, Director Wellness
Brilliant, Inc.
Aaron Emigh, CEO & Co-founder
Carrier
Pamela Hoppel, Senior Director, Product Marketing
Centrica Connected Home (Hive)
Nina Bhatia, Managing Director
Chamberlain
Martin Heckmann, Director, Emerging Business at Chamberlain Group Inc
Cirrent
Rob Conant, CEO
Comcast
Scott Boyarsky, Vice President, Digital Home Products
Comcast
Neal Foster, Vice President of Product Management, Xfinity Home
CUJO AI Platform
Leon Kuperman, CTO
Deutsche Telekom AG
Thomas Rockmann, VP Connected Home
GE Lighting
Jeff Patton, GM Connected Home Product Management & Innovation
Google
Mark Spates, Product Lead for Smart Home
Greenwave Systems
Jim Hunter, Chief Scientist & Technology Evangelist
HelloTech
Richard Wolpert, Co-Founder & CEO
Intel Corp.
Miles Kingston, GM, Smart Home Group
Lutron Electronics
Matthew Swatsky, Vice President-Residential Mid-Market Business
LUX Products Corp
Rob Munin, CEO
mnubo
Aditya Pendyala, Co-founder & Head of Growth
Nest Labs
Jeff Hamel, Head of Energy Partnerships
NXP
Sami Nassar, VP of Cybersecurity
Omron Healthcare, Inc
Ranndy Kellogg, President and CEO
People Power
Stuart Sikes, VP Business Development & Strategy
Plasmatic Technologies Inc.
Tony Mauro, Chief Technology Officer
Prodea Systems, Inc.
Peter Radsliff, Vice President Marketing
ROC-Connect
Marcus Scheiber, CEO
Samsung Electronics America
Nana Murugesan, Vice President & General Manager, Services & New Business
Samsung Electronics America Inc.
Michael Lawder, Senior Vice President, Customer Care
Samsung SmartThings
Brett Worthington, Vice President of Global Business Development & Partnerships
Sensory
Todd Mozer, CEO
Sleep Number
Annie Bloomquist, Chief Product Officer
Trusource Labs
Alton Martin, Co-Founder/Chief Evangelist
Vivint Smart Home
Jeremy Warren, Chief Technology Officer
Whisker Labs
Amena Ali, CRO
Zigbee Alliance
Tobin Richardson, President & CEO
Parks Associates Analysts / Moderators
Dina Abdelrazik, Research Analyst, Parks Associates
Jennifer Kent, Director, Research Quality & Product Development, Parks Associates
Tom Kerber, Director, IoT Strategy, Parks Associates
Brad Russell, Research Director, Connected Home, Parks Associates
Additional Parks Associates research:
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60% of U.S. broadband households with insurance are interested in a smart home product that can detect, notify, or prevent damage or loss from water or fire or theft.
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Approximately 75% of U.S. broadband households with insurance who are interested in purchasing a smart product are willing to let the devices automatically communicate with insurance companies.
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More than one-third of consumers in the market for a smart home device would find a recommendation from an insurance company “very important.”
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The security industry is the largest channel for smart home systems and a strong channel for numerous smart product categories, including door locks and networked video cameras.
CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 9, the opening day of CES.
For more information on Parks Associates research or events, visit www.parksassociates.com, or contact [email protected], 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at [email protected].
About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2023, the executive event features one day of panel discussions on the state of the smart home, connected health, home security, and new home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.
The 17th annual CONNECTIONS™ Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Parks Associates hosts a day of sessions at the Venetian Hotel, Lando 4304, followed by a networking reception. Follow the event on Twitter at @CONN_Summit.
For information about CONNECTIONS™ Summit, contact [email protected] or call 972-490-1113 or visit www.connectionssummit.com.
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